Tag Archives: Juan Pablo Montoya

The Most Popular* Driver In NASCAR Is…

9 Jun

* Admittedly, Twitter isn’t the be-all, end-all of popularity contests, but it’s a pretty good indication of how popular (or influential) an athlete or celebrity is, based on their number of followers.

With that caveat in mind, here is the list of the Top 30 Most-Followed NASCAR Sprint Cup Series drivers on Twitter:

Car # Driver Followers Twitter Handle
10 Danica Patrick 601,119 @DanicaPatrick
42 Juan Montoya 553,457 @jpmontoya
2 Brad Keselowski 267,074 @keselowski
48 Jimmie Johnson 237,856 @JimmieJohnson
29 Kevin Harvick 219,981 @KevinHarvick
24 Jeff Gordon 212,654 @JeffGordonWeb
5 Kasey Kahne 186,723 @kaseykahne
18 Kyle Busch 186,099 @KyleBusch
55 Michael Waltrip 162,150 @mw55
11 Denny Hamlin 148,580 @dennyhamlin
21 Trevor Bayne 126,872 @Tbayne21
88 Dale Earnhardt Jr. 126,829 @DaleJr
109 Kenny Wallace 105,201 @Kenny_Wallace
33 Elliott Sadler 100,445 @Elliott_Sadler
17 Matt Kenseth 99,834 @mattkenseth
39 Ryan Newman 99,437 @RyanNewman39
14 Tony Stewart 99,220 @tonystewart
1 Jamie McMurray 96,965 @jamiemcmurray
56 Martin Truex Jr. 83,026 @MartinTruexJr56
55 Mark Martin 79,204 @55MarkMartin
16 Greg Biffle 77,833 @gbiffle
20 Joey Logano 77,366 @joeylogano
47 Bobby Labonte 63,573 @Bobby_Labonte
22 AJ Allmendinger 62,317 @AJDinger
55 Brian Vickers 57,647 @BrianLVickers
31 Jeff Burton 54,211 @RCR31JeffBurton
7 Robby Gordon 49,377 @RobbyGordon
34 David Ragan 43,353 @DavidRagan
78 Regan Smith 41,667 @Regan_Smith_
33 Hermie Sadler 40,646 @HermieSadler
Notes: Number of followers recorded ~ 12:00 EDT on 6/9/12… List of drivers taken from http://www.nascar.com/drivers/list/cup/dps/ (“Driver Table” tab)… Not all Twitter handles listed above have been “verified” by Twitter…

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Let’s delve into these numbers a little bit.

Danica Patrick leads the list, which shouldn’t be too much of a surprise, considering she recently made the cover of ESPN Magazine’s Women in Sports issue.  She’s in those pesky Go Daddy commercials on TV, and has posed for the Sports Illustrated Swimsuit Collection (twice).  Danica Patrick is not a driver, she’s a brand.  If it comes as a shock that she has more followers than any other NASCAR driver, you probably live under a rock.

Next is Juan Pablo Montoya.  He hasn’t had a great deal of success in the Sprint Cup Series so far (and is currently 20th in the standings), so I’m assuming his popularity is based on the fact that he used to drive in Formula One and had some success there.  He probably gets a boost in followers due to the fact that he’s Colombian and bi-lingual (he frequently tweets in Spanish).  As an sports figure with global appeal, this isn’t a huge surprise either.

Third on the list is Brad Keselowski.  Keselowski certainly got a boost in followers when he tweeted this at the Daytona 500 in February:

During the two-hour red flag, with the field stopped dead on the track, Keselowski gained 100,000 followers (going from 85,000 to 185,000).  Due to his strong performances this year, and frequent interactions with fans on Twitter, Keselowski now has more followers than five-time Cup series champion, Jimmie Johnson.

Considering his high level of success in NASCAR (and his overall likeability), I would have expected Jimmie Johnson to have more than ~237,000 followers (by comparison, Lebron James has over 4.7 million followers).  Johnson is a member of Team Hendrick (which has been called the “New York Yankees of NASCAR”) and is a lock for the NASCAR Hall of Fame.  Maybe the (comparatively) low follower count for Johnson is an indication of the total number of NASCAR fans on Twitter.

Kevin Harvick rounds out the Top 5, which surprised me only because I expected four-time Cup series champion Jeff Gordon to be closer to the top of this list, (although Harvick only has 7,000 more followers than Gordon).

Some final comments:

The @DaleJr Twitter account has not sent a single tweet, yet it is the 12th most-followed driver account in NASCAR.  Can you imagine if he actually tweeted from the account?  Ditto for the @tonystewart account, which has sent just one tweet (a PR one), yet has almost 100,000 followers.

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I think I’ll revisit this list at the end of the season and see which drivers have gained or lost the most followers since this point in the season.  It will be interesting to see whether winning races gives drivers a boost in followers from week to week.

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